Jasmine Barker is an arts marketeer, audience development specialist, creative producer and festival director whose work spans festivals, heritage sites and city-wide cultural initiatives. She is known for combining creative ambition with data-led insight to create experiences and strategies that grow audiences, strengthen cultural ecosystems and amplify diverse voices.

Jasmine is Co-Director of Bath Arts Collective and Festival Director of FilmBath. She has delivered marketing and audience strategy for thousands of events across book, film, music and multi-arts festivals, shaping projects including Bath Film Festival, BRLSI’s Brilliant Discovery Weekend, Curious Minds: a festival to ignite ideas, the IMDb Awards, Queer Bath, Movie at the Museum, The Bath Festival, Summer Lates at the Roman Baths and collaborative programmes with cultural partners across the South West.

Her earlier experience includes roles with Bath Box Office and, most significantly, serving as Head of Marketing and Communications at Bath Festivals, where she expanded the organisation’s digital reach, audience insight, brand strategy and event impact. She now leads major collaborative initiatives such as Culture Key, a data-driven platform transforming how Bath understands cultural engagement, and has developed long-term partnerships with museums, universities, councils, festivals and grassroots organisations.

Jasmine’s work is rooted in understanding audience behaviour and creating opportunities for people to engage with culture in ways that feel welcoming, meaningful and memorable. She is particularly passionate about collaboration, building creative partnerships and using insight to shape events and experiences that genuinely resonate.